‘Raksha Bandan’ is a unique festival dedicated to the bond between a brother and sister and Chhappanbhog Sweet has recently made an advertisement dedicated to this bond and the occasion, which is directed, written and created by Neha Lohia.
The 45 seconds advertisement covers the current emotion of pandemic times mixed with the Indian sentiment where women refers to most men as ‘Bhaiya’ (Brother). It portrays a touching moment between a delivery boy and a girl who is expecting her distant brother’s parcel on ‘Raksha Bandhan’ day.
Neha Lohia has beautifully touched upon the sentiment of tender bond between brother and sister during the pandemic on the festival of ‘Raksha Bandhan’.
Talking about this Neha Lohia Says, “The milkman, the driver, the vegetable vendor, the policeman, the cleaner, the electrician, the househelp, the colleague, the peon we address most men as ‘Bhaiya’. These 45 seconds are dedicated to each and every man whom we have called ‘Bhaiya’. Those who have dropped us safely in the night, those who have cooked for us, all those who have helped us and actually lived upto the real significance of the name ‘Bhaiya’.”
Ravindra Gupta, Director of Chhappanbhog Sweet says, “The story line offered by the Flying Kite creative team looks very interesting as well as realistic with a touch of good humour and heart touching moments. As bread and butter source for our families some of us often miss or do compromise on these very important festive moments. The story goes in a natural flow itself and ends with a good message and satisfactory feeling in viewers heart. Most importantly I wish to thank Ms.Nikita and Mr.Sharad from Flying Kite who gave us a thought to do this beautfull story and convinced us in all the aspects.”
Nikita and Sharad Lohia co-owners of Flying kite Entertainment, which also recently did a massive association for the vest brand Macho with Tiger Shroff starter “Vandemataram” music video with just music were the production house behind the creation of this message driven Rakhi Commerical film for sweet brand Chhappanbhog that echoes this selfless giving sentiment in their brand positioning. FKE specialises in branded integrations and content for several years and now they forey into message driven commercials via advertising and they have massive plans to say heart warming stories and bring alive the spirit of India and importance of emotional and sentimental values of our country and people.