One of the most anticipated films this summer, ‘Gabbar Is Back’ has been creating waves ever since the launch of its first poster. From the launch of a teaser campaign that touched a mammoth 1 million grass root level touch-points to a ground-breaking promotional strategy trailer made to engage with the common man has amounted to scores of people lining up at theatres this Friday.
Setting the box office registers ringing, ‘Gabbar Is Back’ is the biggest box office opener of 2015 and has collected a total of Rs 46.16 cr in 4 days! The solid, steady growth in the evening and night shows, confirms that the verdict is out and the masses have given a thumbs up to the film.
‘Gabbar is Back’ marks the second collaboration of Viacom18 Motion Pictures and Sanjay Leela Bhansali along with co-producer Shabinaa Khan. With a powerful story line and ace actor Akshay Kumar whose name is synonymous with action, this film based on an “aam aadmi” waging war against corruption is being widely received by the masses.
Along with Akshay Kumar, the ensemble cast of Shruti Hassan, Sunil Grover, Suman Talwar and a friendly appearance by Kareena Kapoor Khan have all given a power packed performance under the brilliant direction by Krish – who has made his directorial debut in Bollywood with this film. Releasing on the day that celebrates the common man, this May 1st release has received a superlative word of mouth. Distributors estimate a good jump day on day through the entire week for this action packed entertainer, leading to a strong outing at the box office.