Though we never see the face of the Boss and only hear his voice, what has happened this week could be termed as a kind of ‘face-saving’ for Bigg Boss. After a hiatus, Bigg Boss 10 re-entered the TRP rating charts at No.20 on BARC (Broadcast Audience Research Council, India) ratings for what it terms as Week 52.
Yes! The Salman Khan-hosted show is still being beaten in viewership ratings by 19 other TV programmes. Though it might have been quite a relief for the show which is said to be going through one of its worst-watched seasons.
Bollywood PR guru Dale Bhagwagar who has handled the media for a full 20 contestants of Bigg Boss during the first nine seasons, feels that these are just temporary ups and downs. “Aaj nahin toh kal, the show will bounce back to the top,” he says with optimism.
Dale interacted with a few celebrity contestants of Bigg Boss 10 before they entered the show, but did not take up any current participant for PR activity. “I was just not kicked about them this year,” says the public relations specialist.
“I can take on nasty people for PR. I can take on the best of drama queens and desperados. I can even take on weirdos and problem-childs. But I can’t tolerate foulmouths who are in the habit of expletives. I don’t think that’s our culture, so those types are below my dignity,” he explains.
This is also the reason the publicist gives, why he is not watching BB10 after handling the publicity for some of the most controversial names like Rakhi Sawant, Sambhavna Seth, Vindu Dara Singh, Rahul Mahajan, Ashmit Patel, Sherlyn Chopra, Sonali Raut, Amar Upadhyay, Pooja Misrra, Aarya Babbar, Aman Verma and Mandana Karimi through the earlier seasons.