Dear men, when was the last time you had an actual, productive and relaxed conversation with your father? When was the last time you expressed your selfless love and appreciation for your father? Don’t remember, fret not. You are not the only one. For most men, this question is nothing short of remembering a standard yet slightly weird father-son relationship dynamic. From seeing fathers as the ultimate superhero figure to only calling them so that they can pass the phone to mothers, when did dads and sons become so distant? Nevertheless, it is time for a change. This Father’s Day, join The Man Company’s campaign #GiftYourDadAHug and fill the void in this pure relationship with warmth, love, gratitude and respect.
The Man Company, India’s leading homegrown men’s grooming essential brand, is once again ready to incite gentlemen to let go of hesitation and chase what the heart wants. Relinquish the cold inhibitions that make it difficult for a son to express love for his father in the most natural way. This Father’s Day, join forces with The Man Company, go beyond monosyllabic answers or ceremonial gifts, and give your fathers a true, pure and honest hug. Shower your love on your fathers, who might come across as strict, no-nonsense individuals, but have a soft space for their children, who, no matter what, will always remain their little kids.
To urge these emotions and help sons strengthen bonds with their fathers, The Man Company collaborated with Hashtag Orange to create a beautiful and soul-stirring video of which the script and the lyrics have been written by Bhavdeep Singh, senior creative director of The Man Company.
The video features quirky, energetic and dynamic Ayushmann Khurrana (as son) and Piyush Mishra (as father). It shows the awkward relationship between father and son transforming into an informal and close one. Directed by Shwetabh Chandra Varma, in this film, Ayushmann played the role of a professional chef, who decided to cook something himself instead of buying a superficial gift for his father. But guess what, like father, like son. His father outsmarted him and gifted him something far more memorable and precious.
Hugging fathers is not something that comes naturally to sons. In fact, it doesn’t come to them even in the extreme moments of joy. The Man Company’s “How to hug your dad” tutorial is a fun way of making hugging dad easy for you. Ayushmann Khurrana first talked about how fathers are innately strict, but it doesn’t take much to simply go hug them and turn them into a friend.
The Man Company’s robust social media campaign will include a fun contest where men can share the most memorable moments with their fathers and shower them with immense love. The social media campaign has already started, and the exclusive film featuring Ayushmann Khurrana is now live. The special Father’s Day campaign will run across social media platforms, The Man Company’s official website, over 6000+ offline touchpoints and 48+ exclusive brand outlets.
Excited Ayushmaan Khurrana said, “I like to work on stories that I connect with. The Man Company’s #GiftYourDadAHug is definitely one such story. It narrates every aspect of the relationship between father and son, the awkwardness, the unresolved, the sarcasm, but in the end, it all garlands into a beautiful story. Like all The Man Company films, the Father’s Day film too will surely make you think, and act.”
Mr. Hitesh Dhingra, founder of The Man Company said, “The Man Company’s #GiftYourDadAHug campaign is exceptionally close to our hearts. As men, we often get alienated from our fathers while growing up. From calling them our heroes and riding on their shoulders, we stop talking to them altogether unless it’s about Cricket or Football, investment, job, or our mother’s whereabouts. So, this Father’s Day, we decided to rekindle the love between a father and son with a soulful and delightful campaign #GiftYourDadAHug. We simply want men to get out of their comfort zones, hug their fathers, eliminate all hesitation, awkwardness, and silly thoughts, and just tie together the strong and pure bond of a father and son.”