2018 has been a year full of content. It can easily be regarded as the year where things turned upside down in the industry and what wasn’t expected earlier seemed to happen.
Earlier, even if producers had a weak script, their target was to scout for big stars and spend the big bucks on them to make their film with guaranteed returns. But with the OTT platforms coming in the form of Netflix, Amazon Prime, Hotstar, Zee5 and others, cinema has a new competition. Why would people spend big bucks for a film with a poor script just to watch a big star whereas at a much cheaper rate one can enjoy some amazing content at one own’s house spending a lot lesser? That’s where the mindset of the audience changed and since 2018, it has one thing to say. ”You give me content and I will watch your fim in theaters after 5-6 days as well by spending money whereas if you feed me nonsense in the name of ‘content’, I will reject your creation in the first friday itself.”
That’s the prime reason why movies with big stars like ‘Zero’ and ‘Thugs of Hindostan’ featuring Shah Rukh Khan, Aamir Khan, Katrina Kaif and Amitabh Bachchan, some of the biggest names in the industry failed whereas a ‘Badhaai Ho’ and an ‘Andhadhun’ worked.
‘Badhaai Ho’ has been one of the best movies of 2018 if not the best and be it the industry insiders or the audience, everyone bestowed a lot of love on the film.
However, someone relatively new in the industry but who too made his mark in 2018 with two blockbusters seemed to have missed out the movie earlier. But better late than never right? That’s why this actor decided to watch it in 2019 and not just watch it, give the star cast of ‘Badhaai Ho’ loads of ‘badhaai’ for the film. The actor is none other than the young heartthrob and the ‘crush of the nation’, Vicky Kaushal. Vicky seemed to have seen the movie only a day or two before and as soon as he saw it, he was quick to hit social media and praise the film and the performances. He recently tweeted.
This followed up with a thanksgiving session from Ayushmann who tweeted.
Well, both Ayushmann and Vicky are right at the top when it comes to the young crop of actors. We wonder what can possibly happen if the duo do a film together.