The Sleep Company announced on Tuesday, Anil Kapoor as its first brand ambassador. The actor will headline the campaign of elevating the sleep experience through the D2C sleep solutions.
The association begins with a number of promotional materials. Later on this month, the company will launch another campaign to showcase other Bollywood actors.
The founder of Sleep Company, Priyanka Salot said, “Our products are targeted towards the conscious buyer, those who do not want to compromise on quality and look for something that adds value to their lives. With this association we hope to leverage his unique brand of fun, quirk and class to further amplify The Sleep Company’s unique value proposition and technology.”
Talking about the association, Anil Kapoor said, “If the last year and a half has taught us anything it’s that we need to take care of our physical and mental well-being, with sleep being critical to that self-care. It’s important for me to be able to believe in a brand first, before endorsing it and The Sleep Company is one such brand that I have full confidence in. I’m excited to be associated with the brand and as a customer first, I can, without a doubt say that their patented SmartGRID mattress is truly a Eureka moment in sleep and comfort solutions.”