Kangna Ranaut and Madhavan seem to be on the scoring path again. Promo of their ‘Tanu Weds Manu Returns’ has been hailed in a big way by not just the industry but also audiences worldwide. Within four days of its arrival, the promo of this Krishika Lulla production has garnered over 3 million views online across all social networking platforms. This is not all as the Aanand L. Rai directed film is also earning the rare recognition of who’s who of the industry which has many words of appreciation reserved for it.
What is most notable is the fact that the likes generated by the promo are more than 95% which is not just tremendous but also unprecedented. In the times when films are being rejected left, right and center, a score as high as this has come across as a whiff of fresh air for those who have been closely watching the trends of online views.
Says Akshay Sharma, marketing head at ErosNow, “We went with a different and unconventional digital strategy this time which has paid off very well. Whether it is YouTube, Facebook or ErosNow, the response has been so unprecedented all over. We knew that the film was creating a lot of buzz ever since it was announced. Even its promo was much awaited for last so many weeks. To get the right build up in place, we did a lot of content innovation for last one month on social media and ErosNow. We explored unique ways to backtrack the journey of Tanu and Manu so that the characters come alive in everyone’s mind.”
No wonder, ‘Tanu Weds Manu Returns’ is leading the show when it comes to online watch of the newest and the biggest of films that are up for release. While there are a few other major players in the fray which are arriving this summer and have just started their marketing campaign via release of their promos, ‘Tanu Weds Manu Returns’ is leading by a distance and continuing to go strong.
“We had confidence that whenever we arrive with the promo, there would be good curiosity to catch it. However, we wanted the content to exceed expectations. Aanand gave us good material to play with and our marketing team did the rest. We shall continue to optimize spends and be nimble with our digital strategy in the coming month to get maximum buzz, reach and bang for the buck as we release new assets,” promises Akshay.
We hope so well. Guess it is about time that the draught stricken Bollywood finally has a Blockbuster to its name once the much anticipated sequel finally hits the screens. The industry is pinning its hope big time on the film and the summer may just get cool with Kangna’s naughty antics. Fingers crossed.