Kartik Aaryan has been signed by Hummel to become the chief ambassador. The Danish, sport style brand enters has entered the Indian market and opening five stores nationwide. To launch the famous brand in India, Hummel got the rising star Kartik Aaryan on board as their face.
The launch was held in Bangalore, where a huge crowd had gathered to catch a glimpse of the Luka Chuppi actor. The actor who is known for his style and fashion and is always impeccably dressed whether at the red carpet or at the airport, was the perfect pick for the brand.
Sharing the experience to be a part of the popular sports brand, the actor said at the store opening, “In Hummel, I see a perfect fit. Hummel appeals to my style sensibilities, it is bold, fashionable, creative and youthful. I am excited that Hummel has entered the retail space and I am sure that the Indian audience will love the designs that Hummel has bought to India.”
Post the event several fans of Kartik were gathered outside the store and the actor was almost mobbed. A video has gone viral where few of the girls go emotional after catching a glimpse of the actor and cannot contain their excitement.