Amid this pandemic, few brands’ collaboration with their celebrity ambassadors are going really strong for years, just like with Hrithik Roshan. The actor has been the global brand ambassador of the Swiss watch brand, Rado since 2011.
Hrithik Roshan is seen recently in the brand’s new campaign, where they launched their new watch collection, Captain Cook High-tech Ceramic. The actor has shared the advertisement video on his Twitter Saturday, in which he is seen walking through the mountains and its forest and reaches its peak and then embraces nature with both hands wide open. He seems to discover his curiosity through hiking and exploring in the mountains in search of something.
Hrithik Roshan wrote, “There is an explorer in each one of us. We all are in search, in constant motion and discovery. @Rado’s new Captain Cook High-tech Ceramic watch represents the evolution of time and the journey towards the unexplored.”
There is an explorer in each one of us. We all are in search, in constant motion and discovery. @Rado's new Captain Cook High-Tech Ceramic watch represents the evolution of time and the journey towards the unexplored.#CaptainCook #Rado #Feelit #Ad pic.twitter.com/2gNSCNJ9zt
— Hrithik Roshan (@iHrithik) October 30, 2021
This new watch, Captain Cook High-tech Ceramic’s launch is also a special event for the Swiss brand. It is the 10th anniversary of the collaboration between Rado and Hrithik Roshan as its brand ambassador.